A Great Example of Video Marketing---Gundlach Bundschu

The September/October issue of Vineyard & Winery Management has an article entitled "Video Marketing Goes Viral". In that article, it mentioned that Sonoma's Gundlach Bundschu winery created a video on YouTube called The Brief History of Merlot. I was intrigued and went to YouTube and located the video. It is just as funny as it is instructive and informative. That prompted me to go to their website: Gundlach Bundschu where I read their history which is very well done. So, if you ask me if video marketing works, I'd say "yes", if it is clever and informative as this video on Merlot.