How to Build a Cult Brand

Marketing is one part of the business that we know the least about and recently I came across this article, How Do You Build a Wine Brand That Achieves Cult Status? Quietly. I believe in "quiet", I am a proponent of "quiet", so the article sucked me in. Here was the advice contained therein:

• For a brand to be memorable, its product has to evolve from vintage to vintage, but maintain a consistent and recognizable signature.
• The people curating your wine must understand what the brand is bringing and distinguish the brand's distinct approach to the craft.
• Consumers associate wine with their memorable dining experience, so have your wine served at special restaurants.
• It’s essential to embrace the other brands in our industry.
• Millennials are now the largest consumer of wine in the world. They care about craft, sustainability, and above all else — a wine that will be memorable to share with friends.
• In the wine category, consumers want to learn with every glass, to further inform their palate and to also connect the dots between different regions, varieties, vintages and food pairings. As a result, we add the most value when we’re giving our fans what they want—when we teach them about wine. The goal is to share insights (big or small) in every place, whether on our website, on social media, in our tasting rooms and even on our bottles.

The above points are what I gleaned from the article. Most of the bullet points are what my husband and I discuss when we talk about how to market our wines. I'm not sure the article addressed how "quiet" this strategy is, but it is worth noting.