Label Designs

The storm that was predicted to dump around 10-12 inches of snow in our area fortunately was not as bad as initially reported. We may have gotten around 6 inches of snow. Being home bound gave us a little time to appreciate the interest our friends have been taking in coming up with label designs for our brand. Here are some examples:

Actually, designing a label is a little more complicated than the creation of a good, eye catching logo. The label has to meet the requirements set by the Tax and Trade Bureau (TTB). Information for at least 10 specific criteria must appear on the front label including brand name, varietal designation, alcohol content, etc.
In the January-February 2014 issue of Vineyard & Winery Management, there is an article written by Taylor N. Burras and Jordan R. Bernstein called Requiring 'Serving Facts' on Wine Labels Could Prove Costly that may have wineries including the nutritional information on alcoholic beverages. This can be traced back to April 2004, when the TTB issued ruling 2004-1 which allowed alcoholic beverage manufacturers to include calorie and carbohydrate content information on labels and in advertisements, as long as the nutrient statements were "truthful and do not mislead the consumer."

The TTB followed up with a proposed rule entitled "Labeling and Advertising of Wines, Distilled Spirits and Malt Beverages" otherwise known as Notice 73 in July 2007. If Notice 73 is adopted, this would require alcohol content, caloric and nutritional information to be displayed in a "Serving Facts" label such as shown on the right. On May 28, 2013, the TTB expanded on Ruling 2004-1. Ruling 2013-2 allows the voluntary labeling of serving facts and nutritional information on alcohol beverage labels. Here is a link to TTB Ruling 2013-2: Voluntary Nutrient Content Statements in the Labeling and Advertising of Wines, Distilled Spirits, and Malt Beverages.