From the Mouth of a Millennial

In order to understand our target market, I have been reading many articles about the Millennials in our Vineyard and Winery Management magazines. Little did I know that I didn't have to do all that reading because we raised a Millennial, our son. Recently, he went to a few wineries in Virginia and this is what he wrote: L____ and I were down in south VA visiting her aunt, and her parents were there as well. It was nice to be out in the country, and we made a point to visit a couple wineries in the Monticello AVA today. We basically visited one we loved and absolutely envisioned, and another that was very mainstream.
The first place we went to was Lovingston, and they are the southernmost in the Monticello AVA, just 10 miles or so north of Lynchburg. The vineyard was a nice and small place, along the hillside (vines on top of the hill). Their storage is built into the hillside, which helps with the temp control I imagine. They are small, they do 1500 cases a year. It is a couple that owns it, and they have a winemaker from South Africa who has really done an amazing job. I want EVERY single wine they make, that is how good it is. Luckily, the voice of reason (L____) was by my side. They had a Pinotage which was unique to VA, and REALLY good. What these guys are doing is incredible, you have to look them up.
The second place we went to is XXX Vineyards, which is a more established place in the Monticello AVA that has been around for 20+ years I believe. I must say, maybe we have been brainwashed by you guys, but we did find it to be more of a scene, big, and just one of those large places you may see in Sideways. They have 150 acres of vines, over 21 wines to taste, 5 people that poured (down a line, assembly style). Felt rushed, not impressed at all. They just recited word for word the text descriptions, added nothing of their own. XXX was blah.
In sum, you need to look up and try Lovingston if you haven't yet, I can assure you they are one of the best here. If you guys don't make it down here and see what these guys are doing, I'll bring up some of their wine in July. How I discovered Lovingston: A new little wine shop opened up in the new Union Market in the NE district, that is one of the few places in DC that promotes VA wines, I tried it in a tasting (next to Linden Claret), and it stood out. And for the price ($16-26) their wines simply cannot be beat.
The bottom line for us, trying to break into the winemaking business:
Pay attention to what the Millennials are thinking and drinking!